On April 25, 2018, the online gaming company Gravity Interactive announced they are shutting down all games and services in the EU, effective May 25th– the day GDPR takes effect. All EU-based IP-addresses will be blocked. Understandably, there’s an uproar, especially from EU-based players of Ragnarok Online, one of Gravity Interactive’s most popular games. Gravity Interactive has operated EU-based servers for 14 years and to many, the sudden decision to pull out of the market entirely seems unfair and unexpected. It’s understandable that people would be upset. The company has been the subject of much derision over the decision. But clearly there’s more to the story disappointed gamers.