The Mad Men of Cyber Security Advertising
The framing effect is used in many places, intentionally and unintentionally, but is most present in advertising. It's a very effective way to frame perceptions.
Read MoreThe framing effect is used in many places, intentionally and unintentionally, but is most present in advertising. It's a very effective way to frame perceptions.
Read MoreThe San Francisco Chapter of the FAIR Institute had its latest meeting on June 21, 2018, generously hosted by Twilio at their company headquarters. It was a well-attended event and featured two great speakers; Jack Jones, Chairman of the FAIR Institute and Calvin Liu, Director of Operations at Ventura Enterprise Risk Management. Both talks elaborated on specific use cases of FAIR, quantitative risk analysis and techniques, with ample time to network and ask questions. As with all local FAIR chapters, the San Francisco meetings are a fantastic opportunity to hear great speakers, get tips on how to integrate quantitative risk into your risk program and meet new people — from newcomers to FAIR, to those with broad experience.
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